@gemeente-denhaag/ctalink v0.1.1-alpha.303
Call To Action Link
A CTA icon is a standalone link that links to another page within the website or an external website related to the current page or to a video.
When to use
CTA links are used as navigational elements and are used on their own. They provide a middleweight option for navigation and stand out more than the normal links so use it sparingly. Like other interactive elements, too many CTA icons will clutter a page and make it difficult for users to identify their next steps.
Use CTA links when you want users to:
- Navigate to a page or entirely different site that can also be viewed (see also - variant);
- Navigate to a website where a video is shown (such as YouTube or Vimeo);
Alternatives and related components
- Use links for navigation actions that appear within or immediately after a sentence.
- Use calendar events when you link to an event.
- Use a download when there is a file to download.
- Use a CTA image when there is a link in conjunction with an image.
Anatomy
The CTA links consists of:
- Support icon: informs users at a glance about the type of the CTA;
- Text: additional information about the link;
- Link: shows the name of the page where it is being linked to;
- Container
(Interactive) states
The CTA links contains the states normal, hover and focus.
Design properties
Typography
- Text: TheSans/lg/400
- Link: TheSans/lg/700
Colors
- Supportive icon: background-color Blue/3, icon svg color white
- Text: text color Grey/4
- Link: text color Blue/3
- Container: border-top and border-bottom line color Grey/2
Interactive states
Hover:
link text color Blue/4, supportive icon background-color Blue/4
Focus:
link text color Blue/4, supportive icon background-color Blue/4, container border color Ocher/5
Structure
- Supportive icon: background circle size 64px, icon size 24px, padding-left 16px, padding-right 24px
- Text and link: padding-right 16px
- Container: padding-top and padding-bottom 24px, border line 1px
Accessibility
Content guidelines
Text
See also variant
The text should:
- Be supportive to the link.
- Briefly provide context to the surrounding text as needed.
- Be able for users to anticipate what will happen when they click on the CTA icon.
- Always start with ‘Zie ook:’.
Video variant
The text should:
- Be supportive to the link.
- Start with a link when referring to a video.
- Be able for users to anticipate what will happen when they click on the CTA link.
- Be scannable avoiding unnecessary words.
- Briefly provide context to the surrounding text as needed.
- Always start with ‘Bekijk’.
Link
See also variant
The link should:
- Must show a short and clear page name being linked to.
Video variant
The link should:
- Provide enough context use the {verb}+{noun} format unless the action is clear with a single verb.
Best practices
Do's
CTA links should:
- Link to a page related to the current page;
- Link to a video;
- Be placed under or between a text (usually in a list);
- Be placed below each other if there are several CTA links;
Don'ts
CTA links should:
- Not be used as a standalone link like ‘Learn more’ or ‘Forgot password?’;
- Not contain more than 3 CTA link in a row;
Logic
- Always show the first and current page
- Only use the collapsed icon if there are more than 4 pages.
- If the collapsed icon is used, always show on the right side the underlying page and next to this the current page.
- If there are for example 5 pages, then show the homepage (1), hide the 2nd and 3rd page and show the 4th and current page (5).
- If there are for example 6 pages, then show the homepage
References
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