@textel/textel-brand v1.0.2
Textel Brand Assets and Guidelines
This repository contains the official brand assets and usage guidelines for Textel. Complete guidelines for use are available in the brand_guidelines.pdf document included in this repository.
Installation
There are three ways to download this repository:
1) Download the ZIP File: https://github.com/textel/textel-brand/archive/master.zip
2) Clone this Repository with Git:
git clone https://github.com/textel/textel-brand.git3) Install using NPM Package Manager:
npm install @textel/textel-brandLogo and Wordmark Images
Logo images for use in electronic media are available in the /img/rgb
directory. Image files are provided in SVG, 300 DPI PNG, and 90 DPI PNG
formats. Images for four-color process printing are available in the
/img/cmyk directory.
Wherever possible, the logo should be used over the wordmark. However, the wordmark should be used in place of the logo in contexts where the logo is vertically or horizontally constrained in such a way that the impact of the logo text is compromised, for example, in a set-height website header with other textual elements. In general, in digital contexts, the lettering of the logo or wordmark must be the largest font-size on the page.
Fonts and Typography
Textel’s primary font-family is “Lato”. The font can be downloaded for Windows and OS X for free from LatoFonts.com. Web-font definitions are available at Google Fonts. This font should be used in all digital and print media for both headings and copy. Alternative font weights may be used depending on the context. For digital stylesheets, fallback fonts may be specified in the following order: Helvetica Neue, Helvetica, Arial,sans-serif. HTML Email should use Helvetica for compatibility reasons. For applications needing a monospaced font, “Inconsolata”, available for free from Google Fonts, should be used.
Color Pallet
Please refer to the brand_guidelines.pdf document for brand colors and their Hex, RGB, and CMYK definitions.
Sass Variables
A SCSS file containing predefined variables for font families and colors is
available in the /scss directory
Copyright Notice
Copyright 2016 Textel, LLC - All rights reserved. Unless otherwise noted, all material included herein is the property of Textel, LLC, and is protected by United States and international copyright law.
No adaptation or use of any kind of any of our registered trademarks or copyrights, or any other contents of this repository, is allowed without the express written permission of Textel, LLC.