1.0.1 • Published 1 year ago
@wgu/marketing-managers v1.0.1
Marketing Managers_JAN.2023
The Marketing Managers skills collection represents the skills necessary to plan, direct, or coordinate marketing policies and programs, determine the demand for products and services, including the goal of maximizing company profits and overseeing product development or monitoring trends. This collection of skills was developed in partnership with a panel of subject matter experts who have worked as marketing managers and supervisors.
Skill Categories
- Account Management
- Advertisement
- Advertising Campaigns
- Advertising Sales
- Analytical Techniques
- Brand Management
- Brand Marketing
- Brand Strategy
- Budgeting
- Business Acumen
- Business Administration
- Business Case
- Business Case Analysis
- Business Development
- Business Operations
- Business Planning
- Business Strategies
- Business to Business
- Communication and Interaction
- Communications
- Competitive Analysis
- Complex Sales
- Computer Literacy
- Content Management
- Content Marketing
- Coordinating
- Corporate Communications
- Creativity
- Critical Thinking
- Customer Experience
- Customer Lifecycle Management
- Customer Relationship Management
- Customer Satisfaction
- Customer Service
- Customer Support
- Data Analysis
- Detail Oriented
- Digital Marketing
- Digital Marketing Analytics
- Digital Sales
- Email Marketing
- Event Management
- Forecasting
- Fundraising
- Innovation
- Market Development
- Market Profile
- Marketing
- Marketing Management
- Marketing Planning
- Marketing Software
- Online Advertising
- Organizational Skills
- Packaging And Labeling
- People Management
- Persuasion
- Planning
- Presentations
- Pricing Strategies
- Problem Solving
- Product Design
- Product Management
- Product Marketing
- Product Promotion
- Professional Development Programs
- Project Management
- Promotional Merchandise
- Public Relations
- Public Speaking
- Relationship Building
- Research
- Sales
- Sales Intelligence
- Sales Management
- Sales Planning
- Sales Promotion
- Sales Training
- Scheduling
- Scrum (Software Development)
- Search Engine Marketing
- Search Engine Optimization
- Social Media
- Social Media Marketing
- Social Skills
- Software as a Service (SaaS)
- Spreadsheets
- Stakeholder Management
- Strategic Business Unit
- Strategic Marketing
- Strategic Planning
- Strategic Thinking
- Sustainability
- Team Building
- Team Leadership
- Team Management
- Teamwork
- Thought Leadership
- Value Proposition
- Verbal Communication Skills
- Visual Design
- Web Analytics
- Web Design
- Wholesaling
- Written Communication
Skills
Account Management
- Account Management Planning JSON
- Cross-Functional Team Collaboration JSON
- Customer Account Policy Implementation JSON
Advertisement
Advertising Campaigns
- Advertising Campaign Monitoring JSON
- Advertising Copy Writing JSON
- Advertising Campaign Evaluation JSON
- Brainstorming JSON
- Copywriting Policies and Procedures JSON
Advertising Sales
- Email Data Analysis JSON
- Advertisement Creation JSON
- Advertisement Distribution JSON
- Advertisement Management JSON
- Advertising Campaign Collaboration JSON
- Advertising Pricing JSON
- Advertising Research JSON
- Assess Sales Cycle Effectiveness JSON
- Buys and Pricing Suggestion JSON
- Communication Strategy Audit JSON
- Customer Identification JSON
- Metrics Tracking JSON
- Policies and Programs Creation JSON
- Sales Presentation Delivery JSON
- Sales Presentation Preparation JSON
- Software Selection JSON
Analytical Techniques
Brand Management
- Competitor SWOT Analysis Creation JSON
- Brand Archetype Application JSON
- Build Brand Strategy JSON
- Effectiveness Assessment JSON
- Guidelines Development JSON
- Strategy Creation JSON
- Written Copy with Social Media JSON
Brand Marketing
- Brand Integration Stakeholder Collaboration JSON
- Ambassador Program Design JSON
- Ambassador Program Implementation JSON
- Comparison Report Creation JSON
- Customer Requests JSON
Brand Strategy
- Objective Alignment JSON
- Product Fit Evaluation JSON
- Brand Strategy Meeting Organization JSON
- Guideline Creation JSON
- Business Product Best Fit Evaluation JSON
Budgeting
- Labor and Cost Estimation JSON
- Budget Creation JSON
- Budget Modification JSON
- Budget Approval for Activities JSON
- Request Budget Approval JSON
- Final Project Calculation JSON
- Funding Request Evaluation JSON
- Project Selection JSON
Business Acumen
Business Administration
Business Case
- Business Case Development JSON
Business Case Analysis
- Solution Impact Assessment JSON
- Problem and Solution Illustration JSON
- Case Study Creation JSON
- Key Audience and Purpose Identification JSON
Business Development
- Market Research JSON
- Operations Policy Development JSON
- Sales Data Profit Analysis JSON
- Data Acquisition Plan JSON
- Business Development Process JSON
- Employee Coaching JSON
- Lead Strategy Creation JSON
Business Operations
Business Planning
- Strategic Planning Team SWOT Analysis JSON
- Advocate Strategic Implementation JSON
- Strategy Implementation Planning JSON
- Business Decisions Guidance JSON
- Market Trend Analysis JSON
Business Strategies
- Business Opportunity Identification JSON
- Business Strategy Development JSON
- Business Information Collection JSON
- Business Plan Creation JSON
- Business State Prediction JSON
- Business Success Documentation JSON
Business to Business
- Business-to-Business Insight Identification JSON
- Business-to-Business Marketing Plan Creation JSON
- Business-to-Business Products and Services Benchmarking JSON
- Strategic Analysis Development JSON
- Business-to-Business Collaboration Implementation JSON
- Business-to-Business Task Performance JSON
- External Business Contact Initiation JSON
- Industry Group Participation JSON
Communication and Interaction
- Compelling Career Story Communication JSON
Communications
Competitive Analysis
- Demographic Report Analysis JSON
- Competitor Policy and Program Design JSON
- Competitor Social Media Account Tracking JSON
- Competitor Social Media Account Generation JSON
- Sentiment Analysis Interpretation JSON
Complex Sales
- Decision-Maker Meeting Planning JSON
- Decision-Maker Meeting Scheduling JSON
- High-Value Product Demonstration JSON
- Method and Recommendation Evaluation JSON
- Stakeholder List Identification JSON
Computer Literacy
Content Management
- Channel Setup JSON
- Content Channel Permissions JSON
- Department-Specific Content Editing JSON
- Department-Specific Content Posting JSON
- Content Approval Submission JSON
- Content Channel Strategy Creation JSON
- Content Strategy Rollout Modification Process Flow Creation JSON
- Third-Party Channel Plug-In Integration JSON
Content Marketing
- Content Marketing Strategy Communication JSON
- Content Marketing Strategy Ideation JSON
- Content Marketing Strategy Implementation JSON
- Content Marketing Strategy Rollout Scheduling JSON
- Content Plan Prioritization JSON
- Content Plan Creation JSON
- Marketing Content Strategy Rollout Documentation JSON
- Marketing Content Writing JSON
- Organic Content Strategy Promotion JSON
Coordinating
- Budget Coordination JSON
Corporate Communications
- Communication Document Preparation JSON
- Communications Document Editing JSON
- Communications Document Review JSON
- Internal Communication Protocol Establishment JSON
- Program Communication Planning JSON
- Program Communication Directing JSON
Creativity
- Informative Material Design JSON
Critical Thinking
Customer Experience
- Actionable Feedback Identification JSON
- Company and Customer Touchpoint Identification JSON
- Customer Experience Plan Development JSON
- Negative Customer Perception Prevention JSON
Customer Lifecycle Management
- Customer Lifetime Value Estimation JSON
- Customer Persona Creation JSON
- Customer Policy Design JSON
- Unit Economics Estimation JSON
Customer Relationship Management
- Customer Relationship Management (CRM) Analysis JSON
- Customer Relationship Management (CRM) Strategy Creation JSON
- Customer Relationship Management Tool Account Creation JSON
- Define Customer Relationship Stages JSON
- Opportunity and Lead Information Recording JSON
- Software as a Service (SaaS) Customer Relationship Management (CRM) Platform Integration JSON
- Software as a Service (SaaS) Customer Relationship Management (CRM) Platform Productivity Improvement Illustration JSON
- Analytical Report and Dashboard Creation JSON
Customer Satisfaction
Customer Service
- Customer Concern Documentation JSON
- Customer Concern Escalation JSON
- Customer Service Protocol Design JSON
- Customer Service Protocol Implementation JSON
- Customer Service Response Metrics Monitoring JSON
- Staffing and Training Needs Forecasting JSON
Customer Support
- Unsatisfied Customer Engagement System Development JSON
Data Analysis
- Data Analysis Results Visualization JSON
- Data Stream Analysis JSON
- Pivot Table Data Summarization JSON
Detail Oriented
- Provide Action Performance Needs Information JSON
Digital Marketing
- Analytics Program Creation JSON
- Define Product Website Requirements JSON
- Online Channel Use Strategy Development JSON
- Audience Segment Goal Setting JSON
- Digital Marketing Channel Adaptation JSON
- Business Marketing Alignment Assistance JSON
- Digital Marketing Initiative Adaptation JSON
- Digital Marketing Initiative Execution JSON
- Digital Marketing Strategy Development Participation JSON
- Digital Marketing Technology Recommendation JSON
- Effective Digital Marketing Channel Identification JSON
- Emerging Media Evaluation JSON
- Online Product Advertising Strategy Creation JSON
- Product Marketing Website Traffic Measurement JSON
- Return on Investment (ROI) Estimation Procedure Formulation JSON
- Social Media Message Volume Measurement JSON
Digital Marketing Analytics
- Marketing Strategy Adaptation JSON
- Digital Marketing Media Analysis JSON
- Marketing Strategy Assessment JSON
- Marketing Technology Stack Building JSON
- Marketing Effort Success Determination JSON
- Business Marketing Performance Improvement JSON
- Social Media Performance Monitoring JSON
- Business Marketing Performance Optimization JSON
- Marketing Value Proof JSON
Digital Sales
- Direct Sales Strategy Development JSON
- Product Question Answers JSON
- Prospective Customer Identification JSON
- Online Store Management JSON
Email Marketing
- Email Campaign Benchmarks JSON
- Email Campaign Development JSON
- Email Campaign Evaluation JSON
- Email Marketing Provider Benefit Identification JSON
- Email Marketing Provider Benefit Alignment JSON
- Marketing Returns Email Campaign Development JSON
- Email Marketing Best Practices Identification JSON
Event Management
- Customer-Specific Events Creation JSON
- Gather Leads Process Creation JSON
- Promotional Event Materials Development JSON
- Trade Show Booth Design JSON
Forecasting
Fundraising
- Collecting and Safeguarding Contributions Policies Application JSON
- Fund Collection Policies and Procedures Evaluation JSON
- Fund Solicitation Goals Identification JSON
- Fundraising Goals Creation JSON
Innovation
- Creative Solutions Encouragement JSON
- Industry Innovations Networking Participation JSON
- Generate Ideas with Stakeholders JSON
Market Development
- Strategic and Tactical Marketing Goals Description JSON
Market Profile
- Digital Marketing Customer Journey Creation JSON
Marketing
- Target Market Value Exploration JSON
- Target Market Value Creation JSON
- Target Market Value Delivery JSON
- Target Audience Selection JSON
Marketing Management
Marketing Planning
Marketing Software
Online Advertising
- Website Goal Establishment JSON
Organizational Skills
- Specialized Teams Organization JSON
Packaging And Labeling
- Design Files Development JSON
- Packaging Design Creation JSON
- Product Design Modification JSON
- Product Mock-Up Creation JSON
People Management
- Employee Performance Evaluation JSON
- Define Employee Progress Targets JSON
- Employee Conflict Mediation JSON
Persuasion
- Attitude-Changing Message Development JSON
- Validate Claims with Facts JSON
- Identify the Goal of a Persuasive Message JSON
Planning
- Goal Objectives Planning JSON
Presentations
- In-Person Presentation Delivery JSON
- Presentation Target Audience Identification JSON
- Specific Target Audience Presentation Preparation JSON
Pricing Strategies
- Price Points Proposal Collaboration JSON
- Pricing Effectiveness Evaluation JSON
- Product Pricing Strategy Policy Creation JSON
- Profitability Optimization JSON
Problem Solving
- Problems Root Cause Identification JSON
Product Design
- Product Design Meetings Participation JSON
- Product Designs Presentation JSON
- Product Designs Modification JSON
- Product Development Initiatives Execution JSON
- Product Development Initiatives Identification JSON
- Prototype Characteristics Investigation JSON
- Prototype Look and Function Coordination JSON
Product Management
- Stock Retail Product Displays JSON
- Stock Levels Check JSON
- Key Performance Indicators (KPIs) Development JSON
- Merchants Negotiation JSON
- Personas Creation JSON
- Product Delivery and Installation JSON
- Product Delivery and Installation Direction JSON
- Product Display Assembly JSON
- Product Display Planning JSON
- Product Key Performance Indicators (KPIs) Tracking JSON
- Product Plan Drafting JSON
- Product Plan Innovation JSON
- Retailer Collaboration JSON
- Product Acquisition for Online Sales JSON
Product Marketing
- Product Messaging Framework Creation JSON
- Key Performance Indicators (KPIs) Product Evaluation JSON
- Marketing Strategy Collaboration JSON
- New Product Strategy Development JSON
- Product Features and Benefits Demonstration JSON
- Salesperson Training JSON
- Technical Details Translation JSON
Product Promotion
- Product Benefit Differentiation JSON
- Conduct Product Demonstration JSON
- Consumer Objections Response JSON
- Product Evaluation JSON
Professional Development Programs
- Professional Development Identification JSON
Project Management
- Team Interactions Alignment JSON
- Manage Project Resources JSON
- New Project Management JSON
- Deliverables Schedule Modification JSON
- Project Workflow Establishment JSON
Promotional Merchandise
- Advertisements Production Conference JSON
- Internal Strategies Creation JSON
- Promotional Material Identification JSON
- Public Opinion Research Planning JSON
- Public Opinion Research Conducting JSON
- Product Determination Planning JSON
- Product Research Conducting JSON
Public Relations
- Corporate Image Maintenance JSON
- Promotional Materials Development JSON
- Public Responses Coordination JSON
- Develop Public Relations Strategies JSON
Public Speaking
- Social Media Traffic Analysis JSON
Relationship Building
- Employee Skills Development JSON
- Stakeholder Relationships Establishment JSON
- Support Groups Building JSON
Research
Sales
- Conduct Selling Activities JSON
- Organizational Mission Sales Connection JSON
- Sell Goods and Services JSON
- Sales Strategy Development JSON
- Sales Team Evaluation JSON
- Assigned Sales Territory Identification JSON
- Business-Specific Insights Gathering JSON
- Business-Specific Insights Presentation JSON
- Client Consultation Plan Creation JSON
- Client Stakeholder Research Conduct JSON
- Conversion Rates Monitoring JSON
- Qualifying Client Effectiveness Evaluation JSON
- Follow-up Plans Design JSON
- Lead Generation Strategies Development JSON
- Market Conditions Monitoring JSON
- Sales Administrative Duties Performance JSON
- Positive Behaviors Demonstration JSON
- Product Features Demonstration JSON
- Product Features Explanation JSON
- Customer Order Solicitation JSON
- Product Recommendations JSON
- Prospective Client Identification JSON
- Sales Behavior and Rewards Connection Reinforcement JSON
- Sales Cycle Time Identification JSON
- Sales Forecasts Modification JSON
- Sales Goals Implementation JSON
- Sales Goals Vision Communication JSON
- Sales Meeting Protocols Development JSON
- Sales Process Components Evaluation JSON
- Sales Processes Creation JSON
- Sales Questions Delivery JSON
- Sales Questions Design JSON
- Sales Quota Process Establishment JSON
- Sales Quotas Discussion JSON
- Sales Strategy Identification JSON
- Sales Techniques Application JSON
- Sales Lead Following JSON
- Sales Training Process Design JSON
- Advertising Strategy Development JSON
- Online Sales JSON
Sales Intelligence
- Advertising Campaign Metrics Monitoring JSON
- Multivariate Testing Experimentation JSON
- Pay-Per-Click (PPC) Advertising Strategy Evaluation JSON
- Pay-Per-Click (PPC) Advertising Strategy Tracking JSON
- Pay-Per-Click (PPC) Bids Strategy Setting JSON
Sales Management
- Sales Performance Forecasting JSON
- Sales Structure Creation JSON
- Sales Territory Assignments Planning JSON
- Sales Territory Assignments Evaluation JSON
Sales Planning
- Customer Needs Gathering JSON
- Sales Calls Preparation JSON
- Sales Planning Sessions Evaluation JSON
- Sales Planning Sessions Improvement JSON
- Standardized Procedure Creation JSON
Sales Promotion
- Document Promotional Campaigns JSON
- Media Type Selection JSON
- Promotional Campaign Design JSON
- Promotional Campaign Effectiveness Measuring JSON
- Promotional Campaign Effectiveness Testing JSON
- Promotional Campaign Implementation JSON
- Promotional Campaign Staff Collaboration JSON
Sales Training
- Customer Relationship Management (CRM) Reports Review JSON
- Role Playing Scenarios Creation JSON
- Sales Training Objectives Creation JSON
- Sales Training Program Development JSON
Scheduling
- Budget Alignment JSON
- Budget Preparation JSON
- Critical Paths Monitoring JSON
- Project Plan Additional Time Inclusion JSON
- Resource Scheduling Policies Creation JSON
Scrum (Software Development)
- Product Feature Integration JSON
Search Engine Marketing
- Digital Advertisement Experimentation JSON
- Effective Advertising Campaign Distinguishment JSON
- Effective Advertising Campaign Selection JSON
- Marketing Campaign Tools Integration JSON
- Search Engine Keyword Management JSON
Search Engine Optimization
- Search Engine Optimization (SEO) Plan Competition Assessment JSON
- Search Engine Keyword Revision JSON
- Search Engine Optimization (SEO) Plan Implementation JSON
- Search Engine Optimization (SEO) Plan Strategy JSON
- Search Keyword List Optimization JSON
- Web Page Search Rank Monitoring JSON
- Web Page Search Rank Recommendation JSON
Social Media
- Social Media Features Differentiation JSON
- Advertising Campaign Creation JSON
- Build a Social Media Activities Calendar JSON
- Content Marketing Strategies Execution JSON
- Content Marketing Strategies Planning JSON
- Content Refinement JSON
- Marketing Goals Effectiveness Assessment JSON
- Product Hashtags Creation JSON
- Social Content Creation JSON
- Social Content Engagement Monitoring JSON
- Social Content Marketing Plan Creation JSON
- Social Media Campaign Design JSON
- Social Media Platform Features Evaluation JSON
- Social Media Platform Features Identification JSON
- Social Media Platform Features Communications JSON
- Social Medial Influencers Engagement JSON
- Build a Marketing Initiatives Calendar JSON
Social Media Marketing
- Social Media Marketing (SMM) Campaign Evaluation JSON
- Social Media Channels Identification JSON
- Social Media Channel Content Addition JSON
- Advertising Strategy Conduct JSON
- Organizational Priorities Communication JSON
- Product Activity Tracking JSON
- Social Media Advertising Campaign Creation JSON
- Social Media Content Evaluation JSON
- Social Media Marketing (SMM) Campaign Planning JSON
- Social Media Platform Goals Setting JSON
- Social Media Strategy Creation JSON
Social Skills
- Understand Needs by Questioning JSON
- Relationships Development JSON
- Working Relationships Establishment JSON
Software as a Service (SaaS)
- Backup Procedure Creation JSON
- Software as a Service (SaaS) Cost Comparison JSON
- Software as a Service (SaaS) Costs Forecasting JSON
- Software as a Service (SaaS) Model Development JSON
Spreadsheets
- Business Practice Demonstration JSON
Stakeholder Management
Strategic Business Unit
- Business Unit Product Roadmap Creation JSON
Strategic Marketing
- Marketing Tools Application JSON
- Describe Marketing Influences JSON
- Marketing Tools for a Wide Range of Objectives Evaluation JSON
- Vendor Contract Negotiation JSON
- Business Developments Analysis JSON
- Product Profitability JSON
- Goals Creation JSON
- Market Trends Monitoring JSON
- Marketing Tools Adaptation JSON
- Marketing Tools for Limited Objectives Evaluation JSON
- Product Development Personnel Consulting JSON
- Promotional Activities Coordination JSON
- Required Resources Plan Creation JSON
- Targeted Geographical Regions List Creation JSON
- Targeted Individuals List Creation JSON
- Targeted Industries List Creation JSON
Strategic Planning
- Conduct Due Diligence JSON
- Stakeholder Teams Management JSON
- Brainstorming Meetings Contribution JSON
- Conduct Cost-Benefit Analysis JSON
Strategic Thinking
- Outcomes Identification JSON
- Proposed Solution Risks Identification JSON
- Topic Information Gathering JSON
Sustainability
- Product Sustainability Modifications Recommendations JSON
Team Building
Team Leadership
Team Management
Teamwork
Thought Leadership
- Messaging Principles Application JSON
- Engagement Metrics Determination JSON
- Brand Strategy Formulation JSON
Value Proposition
- Company Value Proposition Statement Build JSON
- Companies Value Differentiators Definition JSON
- Product Explanation JSON
- Product Value Proposition Comparison JSON
- Provide Service Examples JSON
- Service Value Proposition Creation JSON
- Value Proposition Document Creation JSON
- Value Proposition Evaluation JSON
- Value Proposition Strategy Creation JSON
- Value Propositions Creation JSON
- Value Propositions Creations JSON