digital-marketing v1.0.1

7 Components of Digital Marketing for Beginners

Internet has the way of communication and further it brought platonic shift in consumer behaviors. Organizations are no longer the owner of information about their product and service. Consumers have multiple ways to get that, eg: Search Engine, Reviews on Ecommerce sites, blogs, social media etc.

One hand it shifted the power from organization to users, same time it created great opportunity for companies to trade the consumer attention on multiple channels. Everyone agree that attention has shifted from tradition channel to new digital interfaced active channel.

Five six year prior primary digital interface was desktop, at that time primary digital activities was traffic generation for website through SEO and SEM. Later proliferation of smart phone and popularity of social media made this situation complex.

I come across many instances where company wants to invest on Digital Marketing but they are confused and not able to decide from where to start. Though Digital Marketing field is very deep and you can do endless things. Since it is new then rules are still unwritten.

So for beginners I suggest seven components to start with and further go deep with learning curve.

1. Website Design: The most important web property is your website. It is hub of your all digital activity. So start with the design part. A clean simple, easy to navigate design can help your customer in consuming the information and sharing it with their network. It is face of your company and will shape perceptions too.

2. Blog: There should be blog liked with your site. You are in digital age and here you can not survive by just pushing your product or service to your customers. It is your responsibility to guide and educate your customers. Here having a blog can be great help to the users. Reseach data shows the companies blogs get 55% more traffic.

3. Search Engine Optimisation: Most of the buyer journey starts from search engine. So you should make your website search engine friendly and invest in its optimisation. A high ranking site can get unexpected amount of business

4. Paid Ads: Digital world is very competitive and initially getting visibility is extremely tough task. So you can not wait for several months to get result of your organic activities. Organic and paid both activities go hand in hand. Paid ads on Google and social media will give instant visibility. You should start testing the water of Google Ads just after launching the website.

5. E-mail Marketing: Email Inbox is the private space of your customers where you can have hyper personalized interactions. Put email id collection and email communication plan from day one.

6. Social Media Presence: Half of the web traffic is social traffic, many research shows that social media play very crucial role in lifting the buyers intent in making purchase decision. So create your property on all social media platform and strategies the scaling strategies.

7. Analytics: Analytics is mother of all activity, it gives you insight of your all activities and help you to take data driven decisions. Let's say your social ads are giving you better ROI than Google ads then you will take decision to invest more on social rather than Google.

So,you can start your digital marketing activities by capturing aforementioned seven components. Digital Marketing world are constantly changing so you should keep reading famous Digital Marketing Blogs and keep tweaking your activities accordingly.

Keep Going!