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Read ePUB Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim on Audible All Volumes

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Book Synopsis : Este libro, ?xito de ventas a nivel mundial, desaf?a todo lo que cre?as saber sobre los requisitos imprescindibles para tener ?xito en tus negocios. Actualizado con nuevo contenido, La estrategia del oc?ano azul sostiene que la competencia encarnizada queda reducida a un oc?ano ensangrentado de rivales que luchan por unos beneficios cada vez m?s peque?os. Basado en un estudio de 150 estrategias (que cubre m?s de 100 a?os a trav?s de 30 sectores empresariales), los autores muestran que el ?xito duradero no tiene su origen en las batallas libradas con los competidores sino en la creaci?n de "oc?anos azules" -nuevos espacios de mercado sin explotar que est?n maduros para el crecimiento...

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