@zapier/dataforseo-connector

@zapier/dataforseo-connector

Independent, unofficial connector for DataForSEO. Not affiliated with, endorsed by, or sponsored by DataForSEO. "DataForSEO" is a trademark of its owner, used only to identify the service this connector works with.

Agent-callable tools for the DataForSEO API v3 — search-engine, SEO, and AI-search data. The 33 read-only tools cover Google organic SERPs, keyword research (suggestions, related terms, volume, difficulty, intent), domain and traffic analytics, backlink profiles, Google Maps business listings, on-page audits, and AI-search visibility (querying ChatGPT/Claude/Gemini/Perplexity and tracking how brands and domains are mentioned in AI answers). It authenticates with your DataForSEO account login + API password over HTTP Basic (or a Zapier-managed connection).

When to use this

• You want live SEO / SERP / keyword / backlink data programmatically — for research, reporting, or feeding an agent's analysis.
• You want to measure or monitor AI-search visibility — how LLMs answer a query and where a brand or domain shows up in their citations.
• You want Google Maps business-listing data by category or location.

When NOT to use this

• Ongoing monitoring / scheduled tasks. Every tool is a one-shot live query; there's no background job or "track over time." Call again and compare to trend a metric.
• Full-site crawls. auditPage audits a single URL; this connector does not crawl an entire site.
• Writing or changing anything. It's read-only — it retrieves data, it doesn't modify Google properties, websites, or DataForSEO resources.

Install

This connector is the same artifact across four shapes: MCP server, CLI bin, importable Node module, and an Agent Skill anchored by SKILL.md. Pick the shape that matches how your agent runs.

# Run a script with zero install — npx fetches the package on first use.
# Direct mode is HTTP Basic: set your login + API password, pass the DATAFORSEO prefix.
export DATAFORSEO_LOGIN=you@example.com
export DATAFORSEO_PASSWORD=your-api-password
npx @zapier/dataforseo-connector@latest run getAccountBalance '{}' --connection env:DATAFORSEO

# Install as a dependency to import the functions in your own code
npm install @zapier/dataforseo-connector

# Or install as an Agent Skill (https://agentskills.io)
npx skills zapier/connectors --skill dataforseo

Auth is one [<resolver>:]<value> connection string passed with --connection. The value is a selector, not the secret: --connection zapier:<connection-id> routes through Zapier-managed auth (recommended; no third-party secret enters the agent's environment, and the connection id isn't itself a secret so you can pass it as-is), and --connection env:DATAFORSEO reads DATAFORSEO_LOGIN + DATAFORSEO_PASSWORD from env and sends HTTP Basic (the secrets stay in env, never on argv). The <resolver>: prefix is optional — a bare value is claimed by the first matching resolver. See SKILL.md for tradeoffs and how to find a connection ID.

MCP server

Run the connector as an MCP server over stdio so any MCP-aware client (Claude Desktop, Cursor, Claude Code, …) auto-discovers the scripts as tools — add one stanza to the client's config:

// e.g. claude_desktop_config.json or .cursor/mcp.json
{
  "mcpServers": {
    "dataforseo": {
      "command": "npx",
      "args": ["@zapier/dataforseo-connector", "mcp"]
    }
  }
}

--connection is optional — omit it to pass a connection per tool call, or add "--connection", "zapier:<connection-id>" (or "env:<ENV_VAR>" with "env": { "<ENV_VAR>": "xxx" }) to args to set a default.

Scripts

SERP & keywords

Script	Description
getGoogleOrganicSerp	Fetch live parsed Google organic results for a keyword.
getKeywordSuggestions	Expand a seed keyword into long-tail queries that contain it.
getRelatedKeywords	Get keywords from Google's "searches related to" block.
getKeywordOverview	Full metrics (volume, CPC, competition, difficulty, intent) for known keywords.
getKeywordDifficulty	Keyword Difficulty (0–100) for up to 1,000 keywords.
getSearchVolume	Google Ads search volume, CPC, and competition for keywords.
getAiKeywordSearchVolume	Estimated keyword usage volume inside AI tools.
getSearchIntent	Classify the search intent of up to 1,000 keywords.

Domain, traffic & backlinks

Script	Description
getRankedKeywords	List the keywords a domain or URL ranks for in Google.
getDomainRankOverview	A domain's organic + paid search overview.
getOrganicTraffic	Estimate current monthly organic traffic for up to 1,000 domains.
getHistoricalTraffic	Estimate monthly organic traffic over the past ~12 months.
getBacklinksSummary	Overview of a single target's backlink profile.
getBacklinks	List individual backlinks to a target with anchors and attributes.
getBacklinksBulkPagesSummary	Backlink counts for up to 1,000 pages/domains at once.
getReferringDomains	Overview of the domains linking to a target.
getBacklinkAnchors	Anchor texts used in backlinks to a target.

Local & on-page

Script	Description
searchBusinessListings	Search Google Maps business listings by category, name, or location.
getBusinessCategoriesAggregation	Count Google Maps businesses grouped by category.
auditPage	Run an instant on-page SEO audit of a single URL.

AI search (LLM answers & mentions)

Script	Description
getChatGptResponse	Send a prompt to a ChatGPT model and get its response.
getChatGptSearchResults	The web results ChatGPT cited for a keyword search, as structured items.
getChatGptSearchResultsHtml	Raw HTML of ChatGPT's search results page for a keyword.
getClaudeResponse	Send a prompt to a Claude model and get its response.
getGeminiResponse	Send a prompt to a Gemini model and get its response.
getPerplexityResponse	Send a prompt to a Perplexity model and get its response.
getLlmMentions	Find where brands/domains/keywords are mentioned in AI answers.
getLlmMentionsTopPages	Rank pages most cited alongside your targets in AI answers.
getLlmMentionsTopDomains	Rank domains most cited alongside your targets in AI answers.
getLlmMentionsAggregatedMetrics	Aggregate AI-mention metrics (mention counts and AI search volume) for your targets.
getLlmMentionsCrossMetrics	AI-mention metrics grouped by custom keys for comparison.

Account & discovery

Script	Description
getAccountBalance	Account credit balance, plan limits, and rate (also the auth check).
listLocationsAndLanguages	List the exact location and language names DataForSEO accepts.

Run npx @zapier/dataforseo-connector@latest run <script> --help to see any script's exact input contract + the available resolvers.

Usage

Each named export is the consumer-facing (input, opts) => Promise<{ data, meta }> function. Pass auth as one [<resolver>:]<value> string, e.g. { connection: "env:DATAFORSEO" }.

import { getKeywordOverview } from "@zapier/dataforseo-connector";

const { data } = await getKeywordOverview(
  {
    keywords: ["running shoes", "trail running shoes"],
    location_name: "United States",
    language_name: "English",
  },
  { connection: "env:DATAFORSEO" },
);
// data => { items: [{ keyword, search_volume, keyword_difficulty, ... }], items_count, cost }

Auth

Already have a connection value? Pass it as shown above — --connection for the CLI/MCP shapes, { connection } for imported functions. No connection yet? Pick one:

	Load
Pass the credential directly	references/use-without-zapier.md
Route it through a Zapier connection	references/use-with-zapier.md

DataForSEO uses HTTP Basic authentication: your account login (email) plus a dedicated API password (generated in your DataForSEO dashboard under API access — not your account/dashboard password). There are no scopes; a credential has your account's full API access, metered by credit balance (see getAccountBalance).

Links

• SKILL.md — runtime guidance for agents
• Source
• DataForSEO API documentation

Legal

Scope of license. Zapier licenses only the connector code in this package. Zapier grants no rights in DataForSEO's API, services, data, schemas, documentation, or other materials, which remain the property of DataForSEO. Your use of DataForSEO's API is governed by your own agreement with DataForSEO.

Trademarks and affiliation. DataForSEO and its logos are trademarks of their owner, used here only to identify the service this connector works with. This connector is not affiliated with, endorsed by, or sponsored by DataForSEO.

Your responsibility. This connector calls DataForSEO's API using credentials you supply. You are responsible for holding a valid DataForSEO account, for complying with DataForSEO's API terms, developer policies, and acceptable use rules, and for the data you send and receive through it.

No warranty. This connector is provided "as is," without warranty of any kind, and is not an official DataForSEO product. Zapier is not responsible for changes DataForSEO makes to its API or for any consequence of your use of DataForSEO's API. See the repository LICENSE for the full disclaimer.

Forks. You may fork and modify this connector under the Elastic License 2.0. You may state that your fork is "based on" Zapier's connector, but you may not use the "Zapier" name or logo as the name or branding of your fork, or in any way that suggests Zapier produces, endorses, or supports it.

Licensed under the Elastic License 2.0. See the repository LICENSE and NOTICE.